Apple November 2020 Event: Revealing the new M1
I am sure that at this time you have already heard, read and watched videos (probably many more than the ones you can actually handle) about the new Apple M1 chip, either if you are an Apple FanBoy or if you aren’t but you know someone who loves Apple products.
In my humble opinion, Apple’s secret is a combination of two key elements. The first one is the extremely huge effort (with all the money and time they must invest) that is required to move away from the traditional approach and not just design something new but also create something never seen before, with enough technical features and with the optimal performance to ensure it’s the most competitive product they can build. The second factor is the great marketing strategy they always follow to reveal any new product, no matter if it’s in the Steve Jobs Theater or through online events because of the Covid-19 pandemic.
I’ve grown up surrounded by technology. My uncle is a System Administrator, and my aunt is teaching the basics of how to use computers and the capabilities for the most common software either in schools or private learning centres. In the end, I started to type with a keyboard actually before I learned to speak.
And yet, I can’t remember a chip like the new Apple M1, a never seen before tiny chip that is fully capable of running either laptops and desktops, even with greater performance (including both the execution time and power consumption). And that’s why I am sure the new Apple M1 will cause a revolution that anyone who really wants to compete with Apple will need to study and adapt their hardware.
A tiny chip that includes 8-core CPU (4-core performance + 4-core efficiency) + 8-core GPU + 16-core Neural Engine + direct access to the RAM that consumes less power and works faster than any other chip is just awesome. And that’s why this new chip will fit perfectly on any aspect with the new hardware and operating system that Apple has designed and created.
I admit it: I want to buy one of the new Apple MacBook laptops since I saw the November 2020 event, to experience myself the new capabilities of the Apple M1 with the new macOS Big Sur, the new operating system that has been redesigned to maximise the capabilities of the new chip.
Is there anyone who doesn’t want to extend the battery lifetime by consuming just a quarter of the power while, at the same time, they can do anything faster than ever, not just on a MacBook but also compared with any other computer with similar technical features?
Apple has never been a cheap brand. And for many years I’ve been resilient to use their products. It was around 10 years ago when I gave a try to the iPhone 3Gs, and I was amazed for the simplicity, the flexibility and the performance that I got with that smartphone (moving from a Palm Treo Pro device to my first iPhone).
And yet I’ve been using Android smartphones too after using several iPhones, and I’ve been switching between Windows, Linux and Mac operating systems too, because I am a tech guy who loves to test new technology as often as possible, knowing that there are some times it is not affordable for me.
But I fall back to Apple once after another when I can see any other hardware and software struggling and suffering to achieve similar results to the ones Apple provides, on any other system that doesn’t run Apple software and hardware.
And, if you are planning to purchase a new Apple device, don’t forget to take a look at the MacRumors website, because their Buyer’s Guide is just awesome for guidance to know when is a good time to purchase a specific Apple hardware, given Apple tends to release upgraded devices on a predictable calendar.
Resources
Images
Reading
- https://en.wikipedia.org/wiki/Apple_Park
- https://www.apple.com/mac/m1/
- https://www.apple.com/uk/macos/big-sur/
- https://www.apple.com/uk/newsroom/2020/11/apple-unleashes-m1/
- https://www.macrumors.com/
- https://buyersguide.macrumors.com/
Apple November 2020 Event
